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Knowledge Management A Competitive Advantage Business Essay - Free Essay Example
  Sample details    			        Pages: 9 Words: 2704 Downloads: 8 Date added: 2017/06/26                         	                                                                                Category                                      							        Management Essay                                                              	                      	                                                                              Type                                      							        Narrative essay                                                            	                      	                                            			                                                                                                                                                                                                                                                                Did you like this example?                                                                                                                                                                Ãâà  In the twenty first century landscape with all its uncertainty and dynamism, many firms are competing in a complex andÃâà  challenging environment which is being transformed by many factors ranging from globalization, technologicalÃâà  development and increasingly rapid diffusion of technology, to the development and use of knowledge (Hitt, Keats, andÃâà  DeMarie, 1998).Ãâà  As such, the foundation of organizational competitiveness has shifted from an emphasis on physical and tangibleÃâà  resources to knowledge (Wong and Aspinwall, 2005) and managing knowledge-based resources has become the key forÃâà  sustaining competitive advantage (CA) and superior performance (Grant, 1996b; Grover and Davenport, 2001; Jackson,Ãâà  Hitt, and DeNisi, 2003; Sharkie, 2003; and Teece, Pisano, and Shuen, 1997). To deal with this enhancedÃâà  dynamism and uncertainty of the business environment, one of the current strategic philosophies assis   ting firms to develop strategic capabilities is the knowledge management. It helps the organizations to systematically acquire,Ãâà  create, share, and use knowledge so as to develop, renew, and exploit theirÃâà  knowledge-based resources, thereby allowing them to be proactive and adaptable to externalÃâà  changes and attain competitive success.Ãâ  .   	Donââ¬â¢t waste time! Our writers will create an original "Knowledge Management A Competitive Advantage Business Essay" essay for you  	Create order      Review literature:-    Under the light of the previous researches, some researchersÃâà  (Davenport and Prusak, 1998; (Zack, 1999) (Alavi  Leidner, 2001) noted that competitive advantage isÃâà  realized only when the organizations tracking methodsÃâà  and ways are efficient and distinctive and one of thoseÃâà  ways is through the knowledge management of the organizationÃâà  that have achieved competitive advantage not forÃâà  a specific period, but a long term.Ãâà  (Gupta  Mcdaniel, 2002) studied knowledge managementÃâà  and competitive advantage by examining theÃâà  vital link between the management of knowledge inÃâà  contemporary organizations and the development of aÃâà  sustainable competitive advantage. The used variablesÃâà  are conceptualized in terms of organizational effectiveness,Ãâà  efficiency, core competency, costs; knowledgeÃâà  acquirement, knowledge filtering, knowledge configuration,Ãâà  knowledge dissemination and knowledge ap   plication. (Goh, 2005) also identified that the field of knowledgeÃâà  management has emerged strongly as the next source ofÃâà  competitive advantage. (Ismail  Ong, 2008). Emphasized that firms canÃâà  achieve the sustainable competitive advantage by informationÃâà  technology facilities. He sees that even if a firmÃâà  owned the most sophisticated information technologyÃâà  facilities which are impossible for the competitors toÃâà  imitate or substitute, and for sure it is rare, but if there isÃâà  no knowledgeable personnel in the organization, or the knowledgeable personnel in the organization is not willingÃâà  to utilize these facilities, these facilities would not generateÃâà  any value to the organization. Obviously, to achieveÃâà  sustainable competitive advantage, knowledge, willingnessÃâà  to use operations and availability of facilities mustÃâà  co-exist.Ãâà  Hence, the question before the organizations is how shoul   d theyÃâà  develop a knowledge management system to coordinateÃâà  people, technology and infra-structure to createÃâà  advantages competitiveness and sustainability inÃâà  business environments?    Knowledge:-    Knowledge is a different term from data and information. Data is simply raw facts, measurements etc. Information is organized or processed data that is timely and accurate. Knowledge as defined by (Tiwana, 2000) is the actionable (relevant) information available in the right format, at the right time, and at the right place for decision making.    For example, sales of a particular year will be simply data, if we process the sales data and find sales in the north region is more, it will be information. By applying our experience we can conclude that south region requires more marketing efforts than north, it is knowledge.    Knowledge is a valuable source for the organization because it helps the organization in taking important decisions in the rapid changing business environment. Knowledge is dynamic in nature. This implies that todays knowledge may well become tomorrows ignorance if an organization fails to update knowledge as environmental conditions change.    Definition of Knowledge Management:-    Knowledge management is an emerging concept and has got many different definitions. The term knowledge management was first introduced in a 1986 in a European management conference. Alternative definitions have been proposed since that attempt to capture the complexities of knowledge management. The 20Ãâà  American Productivity and Quality Center defined knowledge management as the strategies and processes of identifying, capturing and leveraging knowledge. (knapp, 1998) defined knowledge management as the art of transforming information and intellectual assets into enduring value for an organizations clients and its people. Darroch also defined knowledge management as the process that creates or locates knowledge and manages the sharing, dissemination, and use of knowledge within the organization. Ãâà  The traditional definitions of knowledge management focused only on the knowledge that is recognized and already articulated in some form. However, increasingly, knowledge m   anagement is also incorporating the managing of important tacit knowledge (Sabherwal Ãâà   Becerra-Fernandez, 2003). Davenport and Prusak (1998) defined knowledge Ãâà  management as the management of a corporations knowledge through a systematic and Ãâà  organizational specified process for acquiring, organizing, sustaining, applying, sharing, Ãâà  and renewing both tacit and explicit knowledge from employees to improve Ãâà  organizational performance and to create value. Ãâà  Wiig (1994) suggested that knowledge management in an organization must be Ãâà  considered from three perspectives, each with different scopes and purposes: (a) aÃâà  business perspective  focusing on why, where, and to what extent the organization must Ãâà  invest in or exploit knowledge, and which strategies, products and services, alliances, Ãâà  acquisitions, or divestments should be considered from a knowledge-related point of view; Ãâà  (b) a management perspec   tive  focusing on determining, organizing, directing, and Ãâà  monitoring knowledge-related activities required to achieve the desired business strategies and objectives; and (c) a hands-on operational perspective  focusing on Ãâà  applying the professional skill to conduct explicit knowledge-related work and tasks. Ãâà  In fact, knowledge management is a principle that is aimed at satisfying and exceeding the customers expectations (Keskin, 2005). Knowledge management is a relatively new business philosophy. The goal of knowledge management is to identify, capture, store, maintain, and deliver useful knowledge in a meaningful form to anyone who needs it, anyplace and anytime, within an organization. Knowledge management is about sharing and collaborating at the organizational level. Knowledge management has the potential to revolutionize the way we share expertise, make decisions, and conduct business.    History of knowledge management:-    Knowledge management era started with the use of different programs which include on-the-job discussions, formal apprenticeship,Ãâà  discussion forums, corporate libraries, professional training and mentoring programs. The use of computers in the second half of 20th century brought a revolution in the knowledge management field. It resulted in the specificÃâà  adaptationsÃâà  of technologies such asÃâà  knowledge bases,Ãâà  expert systems,Ãâà  knowledge repositories,Ãâà  group decision support systems,Ãâà  intranets, andÃâà  computer-supported cooperative workÃâà  which developed the emerging knowledge management field to a large extent.    In 1999, the termÃâà  personal knowledge managementÃâà  was introduced which refers to the management of knowledge at the individual level (Wright, 2005).    In terms of the enterprise, early collections of case studies recognized the importance of knowledge management dimensions of strategy, proce   ss, and measurement (Morey, Maybury  Thuraisingham 2002.    Recently with the use of theÃâà  Web 2.0, the concept of Knowledge Management has taken into consideration the participation of people andÃâà  emergence. This line of evolution is termedÃâà  Enterprise 2.0Ãâà  (McAfee 2006). However, there is an ongoing debate and discussions (Lakhani  McAfee 2007) as to whetherÃâà  Enterprise 2.0Ãâà  is just a fad that does not bring anything new or useful or whether it is, indeed, the future of knowledge management (Davenport T. , 2008)    Knowledge management cycle:-    TheÃâà  knowledgeÃâà  managementÃâà  cycleÃâà  asÃâà  givenÃâà  byÃâà  TurbanÃâà  involvesÃâà  sixÃâà  steps.Ãâà  ToÃâà  keepÃâà  theÃâà  knowledgeÃâà  managementÃâà  systemÃâà  effective,Ãâà  theÃâà  knowledgeÃâà  hasÃâà  toÃâà  beÃâà  updatedÃâà  withÃâà  time.Ãâà  TheÃâà  knowledgeÃâà  managementÃâà  cycleÃâà  worksÃâà  asÃâà  follows:-    CreateÃâà  knowledge:Ãâà  Ãâà  knowledgeÃâà  creationÃâà  isÃâà  theÃâà  generationÃâà  ofÃâà  newÃâà  ideas,Ãâà  insightsÃâà  orÃâà  routin.Ãâà  ItÃâà  involvesÃâà  developingÃâà  newÃâà  waysÃâà  ofÃâà  doingÃâà  thingsÃâà  orÃâà  developsÃâà  knowhow.Ãâà  SometimesÃâà  newÃâà  knowledgeÃâà  isÃâà  broughtÃâà  inÃâà  orÃâà  sometimesÃâà  ownÃâà  knowledgeÃâà  isÃâà  improved   .    CaptureÃâà  knowledge:Ãâà  Ãâà  newÃâà  knowledgeÃâà  mustÃâà  beÃâà  identifiedÃâà  asÃâà  valuableÃâà  andÃâà  beÃâà  representedÃâà  inÃâà  aÃâà  reasonableÃâà  way.    RefineÃâà  knowledge:Ãâà  Ãâà  newÃâà  knowledgeÃâà  mustÃâà  beÃâà  placedÃâà  inÃâà  contextÃâà  soÃâà  thatÃâà  itÃâà  isÃâà  reused.Ãâà  ThatÃâà  isÃâà  whereÃâà  humanÃâà  insightsÃâà  mustÃâà  beÃâà  capturedÃâà  alongÃâà  withÃâà  explicitÃâà  facts.    StoreÃâà  knowledge usefulÃâà  knowledgeÃâà  mustÃâà  beÃâà  storedÃâà  inÃâà  knowledgeÃâà  repositoryÃâà  soÃâà  thatÃâà  others inÃâà  anÃâà  organizationÃâà  canÃâà  accessÃâà  it.    ManageÃâà  knowledge:Ãâà  Ãâà  aÃâà  knowledgeÃâà  repositoryÃâà  mustÃâà  beÃâà  updatedÃâà  soÃâà     thatÃâà  itÃâà  holdsÃâà  theÃâà  currentÃâà  dataÃâà  thatÃâà  isÃâà  relevantÃâà  andÃâà  accurate.    Create knowledge    Capture knowledge    Refine knowledge    Store knowledge    Manage knowledge    Disseminate knowledge    DisseminateÃâà  knowledge: knowledgeÃâà  mustÃâà  beÃâà  madeÃâà  availableÃâà  inÃâà  aÃâà  rightÃâà  formatÃâà  toÃâà  anyoneÃâà  inÃâà  theÃâà  organizationÃâà  whoÃâà  needsÃâà  it,Ãâà  anywhereÃâà  andÃâà  anytime.    Ãâà  (turban, sharda,  delen)    BenefitsÃâà  ofÃâà  knowledgeÃâà  management:-    WithinÃâà  theÃâà  usageÃâà  ofÃâà  KnowledgeÃâà  Management,Ãâà  theÃâà  companyÃâà  canÃâà  haveÃâà  followingÃâà  advantages:-    InnovationÃâà  withÃâà  theÃâà  helpÃâà  ofÃâà  flowÃâà  ofÃâà  ideas:Ãâ    TheÃâà  knowledgeÃâà  managementÃâà  programsÃâà  canÃâà  allowÃâà  employeesÃâà  andÃâà  departmentsÃâà  toÃâà  seeÃâà  theÃâà  overall statusÃâà  ofÃâà  theÃâà  companyÃâà  aboutÃâà  aÃâà  specificÃâà  developmentÃâà  field.Ãâà  WithÃâà  theÃâà  helpÃâà  ofÃâà  thisÃâà  ability,Ãâà  newÃâà  ideasÃâà  andÃâà  innovativeÃâà  techniquesÃâà  canÃâà  beÃâà  emergedÃâà  withÃâà  respectÃâà  toÃâà  theÃâà  existingÃâà  knowledge.    ImprovingÃâà  theÃâà  customerÃâà  satisfactionÃâà  byÃâà  reducingÃâà  theÃâà  responseÃâ   à  time:    WithÃâà  theÃâà  helpÃâà  ofÃâà  theÃâà  KnowledgeÃâà  ManagementÃâà  usage,Ãâà  theÃâà  employeesÃâà  ofÃâà  theÃâà  companyÃâà  willÃâà  beÃâà  ableÃâà  toÃâà  findÃâà  theÃâà  opportunityÃâà  ofÃâà  appropriateÃâà  solutionsÃâà  toÃâà  customersÃâà  withÃâà  anÃâà  acceptableÃâà  responseÃâà  timeÃâà  becauseÃâà  KMÃâà  willÃâà  allowÃâà  themÃâà  toÃâà  findÃâà  theÃâà  necessaryÃâà  informationÃâà  aboutÃâà  theÃâà  demandÃâà  ofÃâà  theÃâà  customerÃâà  moreÃâà  relativelyÃâà  andÃâà  rapidly.    IncreasingÃâà  theÃâà  revenues:    WithÃâà  theÃâà  helpÃâà  ofÃâà  theÃâà  KM,Ãâà  theÃâà  necessaryÃâà  productÃâà  andÃâà  serviceÃâà  thatÃâà  theÃâà  companyÃâà  providesÃâà  willÃâà  beÃâà  locate   dÃâà  inÃâà  theÃâà  market,Ãâà  withÃâà  theÃâà  helpÃâà  ofÃâà  theÃâà  rapidÃâà  interdepartmentalÃâà  communicationÃâà  toÃâà  useÃâà  theÃâà  rightÃâà  informationÃâà  atÃâà  theÃâà  rightÃâà  time.    KeepingÃâà  employeeÃâà  dynamic:Ãâ    TheÃâà  employeesÃâà  areÃâà  importantÃâà  toÃâà  beÃâà  keptÃâà  aliveÃâà  duringÃâà  criticalÃâà  transactions.Ãâà  WithÃâà  theÃâà  helpÃâà  ofÃâà  KnowledgeÃâà  Management,Ãâà  theÃâà  informationÃâà  systemÃâà  thatÃâà  containsÃâà  theÃâà  functionsÃâà  ofÃâà  KMÃâà  canÃâà  recordÃâà  theÃâà  valueÃâà  ofÃâà  everyÃâà  employeeÃâà  andÃâà  allowsÃâà  managersÃâà  toÃâà  rewardÃâà  themÃâà  ifÃâà  theyÃâà  haveÃâà  criticalÃâà  additionsÃâà  toÃâà  theÃâà  business   Ãâà  processÃâà  transactionsÃâà  ofÃâà  theÃâà  company.    ProcessÃâà  reduction:Ãâ    WithÃâà  theÃâà  helpÃâà  ofÃâà  KM,Ãâà  theÃâà  costsÃâà  andÃâà  amountÃâà  operationsÃâà  canÃâà  beÃâà  reducedÃâà  byÃâà  eliminatingÃâà  theÃâà  redundancyÃâà  ofÃâà  processÃâà  phasesÃâà  andÃâà  unnecessaryÃâà  ones.    SustainedÃâà  competitiveÃâà  advantage:    Ãâà  KMÃâà  canÃâà  allowÃâà  companiesÃâà  toÃâà  increaseÃâà  theÃâà  importanceÃâà  ofÃâà  intellectualÃâà  propertiesÃâà  andÃâà  knowledge-basedÃâà  assetsÃâà  thatÃâà  canÃâà  beÃâà  costlyÃâà  toÃâà  imitateÃâà  nÃâà  theÃâà  marketÃâà  thatÃâà  theÃâà  companyÃâà  locatesÃâà  in.Ãâà  ThisÃâà  canÃâà  helpÃâà  theÃâà  companyÃâà  toÃâà  haveÃâà  aÃâà  com   petitiveÃâà  advantageÃâà  inÃâà  aÃâà  long-termÃâà  period.    KnowledgeÃâà  managementÃâà  canÃâà  improveÃâà  theÃâà  totalÃâà  efficiency,Ãâà  productivityÃâà  andÃâà  revenuesÃâà  inÃâà  anyÃâà  businessÃâà  transactionÃâà  ifÃâà  itÃâà  canÃâà  beÃâà  usedÃâà  well.    CompetitiveÃâà  advantage:- Ãâ    AsÃâà  theÃâà  globalÃâà  competitionÃâà  becomesÃâà  increasinglyÃâà  fierce,Ãâà  howÃâà  toÃâà  achieveÃâà  competitiveÃâà  advantageÃâà  startsÃâà  obtainingÃâà  moreÃâà  attention.    (Barney J. , 1991) notedÃâà  thatÃâà  whenÃâà  anÃâà  organizationÃâà  isÃâà  implementingÃâà  aÃâà  valueÃâà  creatingÃâà  strategyÃâà  notÃâà  simultaneouslyÃâà  beingÃâà  implementedÃâà  byÃâà  anyÃâà  currentÃâà  orÃâà  potentialÃâà  rivals,Ãâà  thenÃâà  theÃâà  organizationÃâà  hasÃâà  aÃâà  competitiveÃâà  advantage.Ãâà  AndÃâà  whenÃâà  otherÃâà  organizationsÃâà  areÃâà  unableÃâà  toÃâà  copyÃâà  theÃâà  benefitsÃâà  ofÃâà  thisÃâà  strategy,Ãâà  itÃâà  confirmsÃâà  thatÃâà  theÃâà  organizationÃâà  hasÃâà  aÃâà  sustainableÃâà  competit   iveÃâà  advantage.Ãâà  InÃâà  2008,Ãâà  BarneyÃâà  distinguishedÃâà  twoÃâà  typesÃâà  ofÃâà  competitiveÃâà  advantage:Ãâà  temporaryÃâà  andÃâà  sustainableÃâà  competitiveÃâà  advantage.Ãâà  AccordingÃâà  toÃâà  him,Ãâà  competitiveÃâà  advantageÃâà  typicallyÃâà  resultsÃâà  inÃâà  highÃâà  profits,Ãâà  butÃâà  theseÃâà  profitsÃâà  attractÃâà  competition,Ãâà  andÃâà  competitionÃâà  limitsÃâà  theÃâà  durationÃâà  ofÃâà  competitiveÃâà  advantageÃâà  inÃâà  mostÃâà  cases,Ãâà  therefore,Ãâà  mostÃâà  competitiveÃâà  advantageÃâà  isÃâà  temporary.Ãâà  OnÃâà  theÃâà  otherÃâà  hand,Ãâà  someÃâà  competitiveÃâà  advantagesÃâà  areÃâà  sustainableÃâà  ifÃâà  competitorsÃâà  areÃâà  unableÃâà  toÃâà  imitateÃâà  theÃâà  sourceÃâ   à  ofÃâà  advantageÃâà  orÃâà  ifÃâà  noÃâà  oneÃâà  conceivesÃâà  aÃâà  betterÃâà  offering.Ãâà  Furthermore,Ãâà  refers (Al-hawary  hani, 2009) toÃâà  competitiveÃâà  advantageÃâà  as,Ãâà  toÃâà  createÃâà  someÃâà  barriersÃâà  thatÃâà  makeÃâà  firmsÃâà  performanceÃâà  imitationÃâà  difficult.Ãâà  ThatÃâà  is,Ãâà  sinceÃâà  theÃâà  competitiveÃâà  advantageÃâà  isÃâà  atÃâà  theÃâà  heartÃâà  ofÃâà  firmsÃâà  performance,Ãâà  itÃâà  shouldÃâà  protectÃâà  itselfÃâà  fromÃâà  beingÃâà  despoiledÃâà  andÃâà  assimilateÃâà  newÃâà  sourcesÃâà  ofÃâà  technologies,Ãâà  skills,Ãâà  andÃâà  coreÃâà  competencies.    MichaelÃâà  portersÃâà  conceptÃâà  ofÃâà  competitiveÃâà  advantage:-    AccordingÃâà  toÃâà  porter,Ãâà  whenÃâà  aÃâà  firmsÃâà  profitsÃâà  areÃâà  moreÃâà  thanÃâà  theÃâà  industry,Ãâà  itsÃâà  saidÃâà  toÃâà  haveÃâà  aÃâà  competitiveÃâà  advantage.Ãâà  MichaelÃâà  porterÃâà  identifiedÃâà  twoÃâà  typesÃâà  ofÃâà  competitiveÃâà  advantage:-    costÃâà  advantage    differentiationÃâà  advantage    CostÃâà  advantageÃâà  isÃâà  enjoyedÃâà  byÃâà  theÃâà  firmÃâà  whenÃâà  itÃâà  producesÃâà  theÃâà  sameÃâà  productÃâà  asÃâà  itsÃâà  competitorsÃâà  butÃâà  atÃâà  aÃâà  lowerÃâà  cost.Ãâà  DifferentiationÃâà  advantageÃâà  resultsÃâà  whenÃâà  aÃâà  firmÃâà  deliversÃâà  benefitsÃâà  thatÃâà  exceedÃâà  thoseÃâà  ofÃâà  competingÃâà  products.Ãâà  ThusÃâà  aÃâà  competitiveÃâà  advanta   geÃâà  enablesÃâà  theÃâà  firmsÃâà  toÃâà  deliverÃâà  superiorÃâà  valueÃâà  toÃâà  customersÃâà  andÃâà  superiorÃâà  profitsÃâà  forÃâà  itself.    Ãâ  KnowledgeÃâà  managementÃâà  aÃâà  competitiveÃâà  advantage:-Ãâ    KnowledgeÃâà  managementÃâà  helpsÃâà  inÃâà  gainingÃâà  competitiveÃâà  advantageÃâà  inÃâà  theÃâà  followingÃâà  ways:-    KnowledgeÃâà  managementÃâà  canÃâà  IncreaseÃâà  productivityÃâà  ofÃâà  anÃâà  organizationÃâà  byÃâà  applyingÃâà  effectiveÃâà  organizationalÃâà  knowledgeÃâà  management.Ãâà  ByÃâà  havingÃâà  yourÃâà  knowledgeÃâà  processesÃâà  inÃâà  aÃâà  structure,Ãâà  itÃâà  willÃâà  allowÃâà  thoseÃâà  withÃâà  theÃâà  necessaryÃâà  knowledgeÃâà  toÃâà  quicklyÃâà  shareÃâà  orÃâà  applyÃâà  itÃâà  andÃâà  youÃâà  canÃâà  reduceÃâà  wastefulÃâà  meetingsÃâà  andÃâà  inefficientÃâà  knowledgeÃâà  bottlenecks.Ãâà  ThisÃâà  willÃâà  helpÃâà  youÃâà  getÃâà  moreÃâà  workÃâà  hoursÃâà  fromÃâà  yourÃâà  em   ployeesÃâà  andÃâà  createÃâà  aÃâà  costÃâà  advantage.    TheÃâà  technologicalÃâà  solutionsÃâà  canÃâà  beÃâà  appliedÃâà  inÃâà  anÃâà  organizationÃâà  forÃâà  knowledgeÃâà  dispersalÃâà  withinÃâà  anÃâà  organization.Ãâà  ByÃâà  offeringÃâà  easier,Ãâà  moreÃâà  intuitiveÃâà  waysÃâà  forÃâà  yourÃâà  employeesÃâà  toÃâà  createÃâà  andÃâà  shareÃâà  knowledge,Ãâà  yourÃâà  companyÃâà  canÃâà  produceÃâà  moreÃâà  andÃâà  betterÃâà  knowledgeÃâà  thanÃâà  yourÃâà  competitors,Ãâà  thusÃâà  gainingÃâà  aÃâà  qualityÃâà  advantage.    FosterÃâà  andÃâà  rewardÃâà  theÃâà  sharingÃâà  ofÃâà  knowledge.Ãâà  WhetherÃâà  creatingÃâà  master/apprenticeÃâà  relationshipsÃâà  orÃâà  monetarilyÃâà  rewardingÃâà  thoseÃâà  whoÃâà     shareÃâà  knowledgeÃâà  withinÃâà  yourÃâà  company,Ãâà  takeÃâà  stepsÃâà  toÃâà  ensureÃâà  thatÃâà  everyÃâà  employeeÃâà  isÃâà  tryingÃâà  toÃâà  shareÃâà  usefulÃâà  knowledge.    ItsÃâà  theÃâà  knowledgeÃâà  managementÃâà  toolsÃâà  thatÃâà  helpÃâà  theÃâà  organizationÃâà  inÃâà  identifyingÃâà  theÃâà  unmetÃâà  needs.Ãâà  HavingÃâà  aÃâà  proactiveÃâà  approachÃâà  toÃâà  satisfyÃâà  thoseÃâà  needsÃâà  isÃâà  definitivelyÃâà  goingÃâà  toÃâà  provideÃâà  anÃâà  organizationÃâà  aÃâà  competitiveÃâà  advantage.Ãâà  GoodÃâà  knowledgeÃâà  managementÃâà  alsoÃâà  allowsÃâà  inÃâà  identifyingÃâà  theÃâà  nicheÃâà  marketsÃâà  andÃâà  byÃâà  addressingÃâà  theÃâà  needsÃâà  inÃâà  theseÃâà  nicheÃâà  marketsà   âà  isÃâà  going Ãâà  toÃâà  proveÃâà  oneÃâà  ofÃâà  theÃâà  attributeÃâà  ofÃâà  yourÃâà  organizationÃâà  success.    AlmostÃâà  allÃâà  organizationsÃâà  areÃâà  usingÃâà  theÃâà  knowledgeÃâà  managementÃâà  toÃâà  remainÃâà  competitiveÃâà  inÃâà  market.Ãâà  TakingÃâà  theÃâà  exampleÃâà  ofÃâà  WallMart,Ãâà  theÃâà  worldsÃâà  largestÃâà  retailÃâà  corporationÃâà  ,Ãâà  itÃâà  viewsÃâà  theÃâà  knowledgeÃâà  managementÃâà  notÃâà  onlyÃâà  asÃâà  aÃâà  wayÃâà  ofÃâà  enhancingÃâà  profitabilityÃâà  andÃâà  financialÃâà  growthÃâà  butÃâà  alsoÃâà  asÃâà  aÃâà  wayÃâà  ofÃâà  remainingÃâà  competitiveÃâà  inÃâà  aÃâà  turbulentÃâà  worldÃâà  ofÃâà  businesses.Ãâà  ItÃâà  hasÃâà  investedÃâà  aÃâà  lar   geÃâà  amountÃâà  ofÃâà  moneyÃâà  inÃâà  buildingÃâà  aÃâà  strongÃâà  knowledgeÃâà  managementÃâà  system.Ãâà  ItÃâà  isÃâà  becauseÃâà  ofÃâà  theÃâà  effectiveÃâà  kmÃâà  systemÃâà  thatÃâà  itÃâà  hasÃâà  emergedÃâà  asÃâà  theÃâà  worldsÃâà  largestÃâà  corporation.Ãâà  WallMartÃâà  employsÃâà  differentÃâà  toolsÃâà  ofÃâà  knowledgeÃâà  managementÃâà  toÃâà  remainÃâà  competitiveÃâà  inÃâà  market.Ãâà  StartingÃâà  fromÃâà  theÃâà  simpleÃâà  toolsÃâà  ofÃâà  knowledgeÃâà  managementÃâà  likeÃâà  onthejobÃâà  discussions,Ãâà  formalÃâà  apprenticeship,Ãâà  discussionÃâà  forums,Ãâà  corporateÃâà  libraries,Ãâà  professionalÃâà  trainingÃâà  andÃâà  mentoringÃâà  programsÃâà  toÃâà  theÃâà  advancedÃâà  technologiesÃâ   à  likeÃâà  knowledgeÃâà  bases,Ãâà  expertÃâà  systems,Ãâà  knowledgeÃâà  repositories,Ãâà  groupÃâà  decisionÃâà  supportÃâà  systems,Ãâà  intranets,Ãâà  andÃâà  computersupportedÃâà  cooperativeÃâà  work,Ãâà  itÃâà  usesÃâà  eachÃâà  andÃâà  everyÃâà  technologyÃâà  ofÃâà  knowledgeÃâà  managementÃâà  toÃâà  haveÃâà  aÃâà  competitiveÃâà  edgeÃâà  inÃâà  theÃâà  market.Ãâà  TheÃâà  knowledgeÃâà  managementÃâà  helpedÃâà  theÃâà  WallMartÃâà  inÃâà  cuttingÃâà  operationalÃâà  costsÃâà  andÃâà  buildingÃâà  upÃâà  aÃâà  valueÃâà  forÃâà  itsÃâà  shareholders.Ãâà  TheÃâà  employeesÃâà  inÃâà  WallMartÃâà  areÃâà  veryÃâà  muchÃâà  satisfiedÃâà  withÃâà  theÃâà  knowledgeÃâà  managementÃâà  systemÃâà  functionalÃâà  inÃâà     almostÃâà  allÃâà  units.Ãâà  WithÃâà  theÃâà  toolsÃâà  ofÃâà  knowledgeÃâà  managementÃâà  theÃâà  bestÃâà  employeesÃâà  inÃâà  WallMartÃâà  areÃâà  chosenÃâà  andÃâà  accordinglyÃâà  rewardsÃâà  areÃâà  given.Ãâà  TheWallMartÃâà  storesÃâà  reliableÃâà  knowledgeÃâà  managementÃâà  skillsÃâà  haveÃâà  resultedÃâà  inÃâà  enhancedÃâà  efficiencyÃâà  inÃâà  serviceÃâà  deliveryÃâà  andÃâà  customerÃâà  careÃâà  asÃâà  wellÃâà  asÃâà  developmentÃâà  ofÃâà  greatÃâà  competition.Hence,Ãâà  anÃâà  effectiveÃâà  knowledgeÃâà  managementÃâà  systemÃâà  isÃâà  oneÃâà  ofÃâà  theÃâà  drivingÃâà  forcesÃâà  forÃâà  WallMartÃâà  forÃâà  itsÃâà  greatÃâà  success.Ãâà  TheÃâà  otherÃâà  examplesÃâà  thatÃâà  provedÃâà  thatà   âà  effectiveÃâà  knowledgeÃâà  managementÃâà  canÃâà  helpÃâà  achieveÃâà  organizationÃâà  goalsÃâà  andÃâà  helpÃâà  inÃâà  remainingÃâà  competitiveÃâà  inÃâà  marketÃâà  areÃâà  sportswearÃâà  giantsÃâà  AdidasÃâà  andÃâà  Nike.    (KNOWLEDGE-MANAGEMENT-A-CASE-STUDY-OF-WALLMART)    Conclusion:-    CompetitiveÃâà  advantageÃâà  isÃâà  atÃâà  theÃâà  heartÃâà  ofÃâà  aÃâà  firmsÃâà  performanceÃâà  inÃâà  todaysÃâà  challengingÃâà  andÃâà  rapidlyÃâà  changingÃâà  environment.Ãâà  ToÃâà  secureÃâà  theÃâà  competitiveÃâà  advantage,Ãâà  firmsÃâà  shouldÃâà  beÃâà  ableÃâà  toÃâà  continuouslyÃâà  acquire,Ãâà  createÃâà  andÃâà  disseminateÃâà  knowledgeÃâà  acrossÃâà  variousÃâà  levelsÃâà  ofÃâà  theÃâà  organization.Ãâà  KnowledgeÃâà  isÃâà  centralÃâà  toÃâà  strategyÃâà  formulationÃâà  andÃâà  Implementation,Ãâà  knowledgeÃâà  managementÃâà  hasÃâà  becomeÃâà  aÃâà  keyÃâà  strategicÃâà  taskÃâà  facingÃâà  managersÃâà  forÃâà  achievingÃâà  successÃâà  inÃâà  todaysÃâà  complexÃâà  andÃâà  dynamicÃâà  environmentsà   âà  (MuthusamyandÃâà  Palanisamy,Ãâà  2004).Ãâà  TheÃâà  shiftingÃâà  windsÃâà  ofÃâà  changeÃâà  inÃâà  todaysÃâà  businessÃâà  environment,Ãâà  whereÃâà  theÃâà  MarketÃâà  placeÃâà  isÃâà  increasinglyÃâà  competitiveÃâà  andÃâà  theÃâà  rateÃâà  ofÃâà  innovationÃâà  isÃâà  rising,Ãâà  haveÃâà  madeÃâà  EnterprisesÃâà  realizeÃâà  thatÃâà  knowledgeÃâà  isÃâà  theirÃâà  keyÃâà  asset.Ãâà  ItÃâà  isÃâà  pointedÃâà  outÃâà  thatÃâà  theÃâà  mostÃâà  valuableÃâà  AssetsÃâà  ofÃâà  theÃâà  21stÃâà  CenturyÃâà  enterpriseÃâà  isÃâà  itsÃâà  knowledgeÃâà  andÃâà  knowledgeÃâà  workers(SunmanÃâà  andÃâà  Kruger,Ãâà  2004).Ãâà  ItÃâà  isÃâà  arguedÃâà  thatÃâà  knowledgeÃâà  isÃâà  displacingÃâà  naturalÃâà  resources,à   âà  capitalÃâà  andÃâà  laborÃâà  asÃâà  theÃâà  basicÃâà  EconomicÃâà  resourceÃâà  inÃâà  theÃâà  newÃâà  economy.Ãâà  KnowledgeÃâà  mostlyÃâà  theÃâà  tacitÃâà  knowledgeÃâà  isÃâà  hardÃâà  toÃâà  imitateÃâà  soÃâà  effectivelyÃâà  managingÃâà  suchÃâà  typeÃâà  ofÃâà  knowledgeÃâà  inÃâà  anÃâà  organizationÃâà  isÃâà  definitelyÃâà  goingÃâà  toÃâà  leadÃâà  theÃâà  organizationÃâà  toÃâà  aÃâà  placeÃâà  whichÃâà  forÃâà  othersÃâà  willÃâà  beÃâà  difficultÃâà  toÃâà  achieve.Ãâà  KnowledgeÃâà  managementÃâà  helpsÃâà  usÃâà  inÃâà  identifyingÃâà  unmetÃâà  needsÃâà  inÃâà  theÃâà  market.Ãâà  HavingÃâà  aÃâà  proactiveÃâà  approachÃâà  toÃâà  satisfyÃâà  theseÃâà  needsÃâà  isÃâà  goingÃâà  toà   âà  placeÃâà  yourÃâà  organizationÃâà  aboveÃâà  allÃâà  inÃâà  theÃâà  turbulentÃâà  competitiveÃâà  businessÃâà  environment.Ãâà  So,Ãâà  everyÃâà  OrganizationÃâà  shouldÃâà  startÃâà  thinkingÃâà  ofÃâà  aÃâà  soundÃâà  knowledgeÃâà  management,Ãâà  becauseÃâà  inÃâà  aÃâà  knowledge-drivenÃâà  economyÃâà  itsÃâà  theÃâà  onlyÃâà  sourceÃâà  ofÃâà  achievingÃâà  successÃâà  overÃâà  others.    
Thursday, May 14, 2020
After Effects of Enron Scandal and Sarbanes-Oxley Act on...
  Standard to most businesses is the idea that it is managements only responsibility in an organization to generate profits the best possible fiscal return for stakeholders. This template argues that the fiscal responsibility of the business is paramount, and sometimes ethics and moral tend to be pushed to the backburner (Savage and McEltory, 2005). This is particularly true when one adds the necessity of ethical responsibility from business professionals. The Enron Scandal, for instance, became a global call for accounting reform and clearly reduced the publics confidence in the corporate environment. Briefly, Texas-based energy company Enron used one of the nations most prestigious accounting firms, Arthur Anderson. Enron employed over twenty-thousand people and had revenues over $100 billion. Forbes magazine called the company one of Americas Most Innovative for five years. However, a company whistle-blower told Federal regulators that much of Enrons reported data, signed off on by    Anderson, was false.Essentially, Enron reported sales incorrectly, thus the balance sheet showed profits that were false, but increased the organizations stock price and value. Because of the scandal, both companies filed for bankruptcy. The case was so well publicized that the name Enron is now synonymous with scandal, corporate greed, and dishonesty in accounting (Bryce, 2002; Peregrine, 2011).  As a direct result of the ENRON scandal, the United States government began to pressureShow MoreRelatedCorporate Scandals And The Implact Of The Sarbanes Oxley Act1472 Words à  |à  6 PagesA LOOK AT CORPORATE SCANDALS AND THE IMPLACT OF THE SARBANES-OXLEY ACT OF 2002    I.	INTRODUCTION     An economic boom filled with fraud, collapsed in the early 2000s with the unravelling of Enron in October 2001 followed by the implosion of WorldCom and many others big corporations. The downfall of these major companies led to a wide spread crisis of confidence in the financial markets. A crisis caused by executive greed was able to be magnified when the gatekeepers, the auditors, lawyers and analystsRead MoreThe Sarbanes Oxley Act Of 20021614 Words à  |à  7 PagesThe Sarbanes-Oxley Act of 2002 (SOX) was enacted to bring back public trust in markets. Building trust requires ethics within organizations. Through codes of ethics, organizations are put in line to conduct themselves in a manner that promotes public trust. Through defining a code of ethics, organizations can follow, market becomes fair for investors to have confidence in the integrity of the disclosures and financial reports given to them. The code of ethics include ââ¬Å"the promotion of honest andRead MoreThe Sarbane   s Oxley Act ( Sox )1604 Words à  |à  7 Pagesreporting has gained substantial attention from the public after the scandals of many high profile companies in the 21st century. Periodic cases of financial statement fraud raise concerns about the credibility of financial reports and are as a result of problem in the capital markets, a dropping of shareholder value, and, the bankruptcy of the company. Thus, to respond to the public pressure over acts of corporate offense, the Sarbanes-Oxley Act (SOX) was enacted in 2002. SOX proposed major changes toRead MoreSarbanes Oxley Act Research Paper1787 Words à  |à  8 Pagesï » ¿Sarbanes Oxley Act  Research Project  Brielle Lewis  MBA 315  March 6, 2014       I. Abstract  The purpose of the Sarbanes-Oxley Act is to protect investors by improving the accuracy and reliability of corporate disclosures made pursuant to the securities law, and for other purposes. (Lander, 2004) The Act created new standards for public companies and accounting firms to abide by. After multiple business failures due to fraudulent activities and embezzlement at companies such as Enron Sarbanes andRead MoreSarbanes-Oxley Research Paper2807 Words à  |à  12 PagesSarbanes-Oxley Act of 2002  Research Paper          Imagine over $60 billion of shareholder value, almost $2.1 billion in pension plans, and initially 5,600 jobs - disappeared (Associated Press, 2006).  One would have to wonder how that is possible.  These are the consequences the investors and employees of Enron Corporation endured after the Enron scandal started to unravel.  This paper will focus on the infamous accounting scandal of Enron Corporation.  It will also discuss how the company wasRead MoreThe Impact Of Sarbanes Oxley Act On Public Companies And The Market1336 Words à  |à  6 Pages      The affects of the Sarbanes-Oxley Act on Public Companies and the Market  Shareen Sidhu	  University of Maryland University College       The Affects of the Sarbanes-Oxley Act on Public Companies and the Market  	The Sarbanes-Oxley Act of 2002 was implemented and designed to ââ¬Å"protect the interests of the investing publicâ⬠ and the ââ¬Å"mission is to set and enforce practice standards for a new class of firms registered to audit publicly held companiesâ⬠ (Verschoor, 2012). During the early 2000 s, the worldRead MoreEffects Of Sarbanes-Oxley Act SOX Essay1860 Words à  |à  8 PagesABSTRACT  This paper provides an in-depth evaluation of Sarbanes-Oxley Act, which is said to be promoted to produce change in the corporate environment, in general, by stressing issues of public accountability and disclosure in the financial operations of business. It explains how this is an Act that represents the governments and the Security and Exchange Commissions concern in promoting ethical standards in terms of financial disclosure in the corporate environment.   This paper addresses theRead MoreEffects of Sarbanes-Oxley Act1957 Words à  |à  8 PagesABSTRACT  This paper provides an in-depth evaluation of Sarbanes-Oxley Act, which is said to be promoted to produce change in the corporate environment, in general, by stressing issues of public accountability and disclosure in the financial operations of business. It explains how this is an Act that represents the government s and the Security and Exchange Commission s concern in promoting ethical standards in terms of financial disclosure in the corporate environment.   This paper addresses theRead More Sarbanes Oxley Act of 2004 Essay1713 Words à  |à  7 PagesSarbanes Oxley Act of 2004       The Sarbanes-Oxley Act of 2002 was signed into law on July 30, 2002 by President Bush. The new law came after major corporate scandals involving Enron, Arthur Anderson, WorldCom. Its goals are to protect investors by improving accuracy of and reliability of corporate disclosures and to restore investor confidence. The law is considered the most important change in securities and corporate law since the New Deal. The act is named after Senator Paul Sarbanes of MarylandRead MoreThe Quality of Financial Reporting After the Passage of Sarbanes-Oxley a2946 Words à  |à  12 PagesResearch Proposal The Quality of financial Reporting after the passage of Sarbanes-Oxley Act Dr. Hassan Ahmed Assistant Professor at Cameron University  	   à   	   à      Abstract The complexity of business environment necessitates a set of required disclosures in a timely fashion. The full disclosure principle under U.S. GAAP is based on a vague definition that cannot be clearly implemented. The cost of disclosures can be significantly large and can have a negative impact on companiesââ¬â¢ future earnings    
Wednesday, May 6, 2020
Author of A Rose for Emily, William Faulkners Nobel Prize...
  All I have to say about A Rose for Emily is that she was a crazy person! Faulkner is a really worthy and famous writer that has a lot to say in his writings and I think that he accomplishes that when he writes. ââ¬Å"On December 10, he delivered his acceptance speech to the academy in a voice so low and rapid that few could make out what he was saying, but when his words were published in the newspaper the following day, it was recognized for its brilliance; in later years, Faulknerââ¬â¢s speech would be lauded as the best speech ever given at a Nobel ceremony.â⬠ (Padgett) When William Faulkner gave his Nobel Acceptance Speech he had a quote in there and I think that he helped man endure by lifting his heart in A Rose for Emily, he also shows howâ⬠¦show more contentâ⬠¦There were a lot of different emotions that were represented in this selection, but Faulkner didnt tell us that the characters were angry he used details to show us peopleââ¬â¢s emotions. ââ¬Å"Try    to be better than yourself. An artist is a creature driven by demons. He doesnt know why they choose him and hes usually too busy to wonder why. He is completely amoral in that he will rob, borrow, beg, or steal from anybody and everybody to get the work done.â⬠ (Faulkner/Stein) When he talks he uses a lot of emotion and that shows his style of writing. William Faulkner gave a Nobel Prize Acceptance Speech and in it he wrote about A Rose for Emily he gives himself challenges when he writes and one of the challenges is pity and sacrifice which has been the glory of the past. When he writes he is saying that the people who have had pity thrown upon them and the people who have made their sacrifices are the only ones who get the glory. ââ¬Å"The human drama in Faulkners novels is then built on the model of the actual, historical drama extending over almost a century and a half.â⬠ (Faulkner) In A Rose for Emily this is shown when all of those people who left her life she didn   t really make a big deal out of it she kept toShow MoreRelatedWilliam Faulkner Influence on his Work Essay1542 Words à  |à  7 Pages  	The writer and Nobel Prize winner, William Cuthbert Faulkner, was born in New Albany, Mississippi, on September 25, 1897. Faulkner was the first of four sons to Murry Cuthbert Falkner and Maud Butler. His family settled in Oxford when he was about five years old, and Faulkner spends most of his life there. Faulkner was successful early in his life, but during the fifth grade he lost interest in school and started missing classes. He did not graduate from high school, and later on he was able toRead More William Faulkner Essay1215 Words à  |à  5 Pages   William Faulkner  nbsp;nbsp;nbsp;nbsp;nbsp;William Faulkner is one of Americas most talked about writers and his work should be included in any literary canon for several reasons. After reading a few of his short stories, it becomes clear that Faulkners works have uniqueness to them. One of the qualities that make William Faulkners writings different is his close connection with the South. Gwendolyn Charbnier states, Besides the sociological factors that influence Faulkners work, biographicalRead MoreWilliam Faulkner s A Rose For Emily And Dry August2559 Words à  |à  11 PagesWho knew a high school dropout would become one of the most well-known authors still known today?  Even though William Faulkner did not finish school (ââ¬Å"William Faulkner ââ¬â Biographicalâ⬠), he certainly knew how to capture a readerââ¬â¢s attention and drop them into a new world with just a pen.  The style in which he writes is unique.  With only three semesters of college, he was forced to create from nearly a    blank slate; college had not brainwashed him in to a repetitive nature with writing a certainRead MoreThe Limitations Of William Faulkner993 Words à  |à  4 PagesHowe, Irving. The Limitations of  A Rose for Emily.  William Faulkner: A Critical Study. ed.  William Faulkner, Bloom s Literature, 2007. Web. 21 Nov. 2015  One of the most famous stories from William Faulkner, an American writer, was ââ¬Å"A rose for Emilyâ⬠ and which requires some understanding. It is about a relation between South and North, with Miss. Emily representing the decadent South and Homer Barron the rapacious North. Faulkner made the story so glaring and pointed in its effects and solicitRead MoreThe Search for Time in Yoknapatawpha County1908 Words à  |à  8 Pagesyear and the time period of the story.  Furthermore, in the short story ââ¬Å"A Rose for Emilyâ⬠ by William Faulkner, the setting is a source of conflict.  The narratorââ¬â¢s of the story, the townââ¬â¢s people, have an unknown entity, but because the story shifts between time periods and settings, the reader acquires different points of view from the same conflict.  The theme of tradition and change in the short story ââ¬Å"A Rose for Emilyâ⬠, is enhanced by time, the southern gothic literature, and the post Civil WarRead Moreââ¬Å"Resis   tance to Changeâ⬠: An Analysis of Not Changing with the Times854 Words à  |à  4 PagesIn his short story, A Rose for Emily, well-known American writer and Nobel Prize laureate, William Faulkner, narrates the consequences of people not changing with the times. He lived in the south when slavery was acceptable and includes this in many of his stories. Faulknerââ¬â¢s purpose is to emphasize to his audience that people must accept change and evolve or risk isolation and ultimately dying alone. Faulknerââ¬â¢s views on change are brought out effectively in ââ¬Å"A Rose for Emilyâ⬠ through his use of settingRead MoreWilliam Faulkner is a Giant 1158 Words à  |à  5 Pagesbut in the realm of American literature, William Faulkner is a giant.â⬠(Padgett, olemiss.edu) He was a Nobel Prize- winning novelist and a short story writer. Faulkner was acclaimed as one of the twentieth centuryââ¬â¢s greatest writers. From The Sound and the Fury in 1929 to Go Down, Moses in 1942   , was considered his greatest artistic achievement and accomplished more artistically then most artists in their lifetime of writing. (Padgett, olemiss.edu)  	William Cuthbert Falkner (as his named was then spelled)Read MoreWilliam Faulkner s Life And Accomplishments2132 Words à  |à  9 PagesWilliam Faulkner wrote more than just stories, he wrote legacies and wove tales enriched with knowledge and insight beyond his years, he entranced the public with poems filled to the brim with literary genius. This man, born and raised in mississippi, known widely as both an alcoholic and eccentric, created masterpieces that have lived on throughout the years, but exactly how did he come to be the author and poet he was? To answer that question accurately, we have to start from the beginning.    WilliamRead MoreA Rose for Emily - Biography William Faulkner3892 Words à  |à  16 PagesBIOGRAPHY     William Faulkner (September 25, 1897 ââ¬â July 6, 1962) was a Nobel Prize-winning American author. One of the most influential writers of the 20th century, his reputation is based on his novels, novellas and short stories. However, he was also a published poet and an occasional screenwriter.     Most of Faulkners works are set in his native state of Mississippi, and he is considered one of the most important Southern writers, along with Mark Twain, Robert Penn Warren, Flannery OConnorRead Moreââ¬Å"a Rose for Emily, â⬠ ââ¬Å"Young Goodman Brownâ⬠ and ââ¬Å"Good Country People, â⬠1823 Words à  |à  8 PagesLoneliness from Society  	The time moves on for all people. If we cannot come to terms with that, bad things can happen. A short story, A Rose for Emil, by William Faulkner, was first published on April 30, 1930. William Cuthbert Faulkner was born in New Albany, Mississippi, on September 25, 1897. He is one of the greatest writers in America and obtained Nobel Prize laureate. As he grew up in New Albany, Mississippi, the Southern society influenced to him.   Through his works such a Sartoris (book,    
Tuesday, May 5, 2020
Project on Micromax free essay sample
  With profound sense of gratitude and regard, we express our sincere thanks to our guide and mentor Ms Deepshikha Kalra, for her valuable guidance and the confidence she instilled in us, that helped us in the successful completion of this project report.  Her thorough understanding of the subject and professional guidance was indeed of immense help to us.  INTRODUCTION TO INDUSTRY AND GROWTH RATE  Indias telecommunication network is the second largest in the world based on the total number of telephone users (both fixed and mobile phone) It has one of the lowest call tariffs in the world enabled by the mega telephone networks and hyper-competition among them. It has the worlds third-largest Internet user-base with over 137 million as of June 2012 Indian telecom industry underwent a high pace of market liberalization and growth since 1990s and now has become the worlds most competitive and one of the fastest growing telecom markets The Industry has grown over twenty times in just ten years, from under 37 million subscribers in the year 2001 to over 846 million subscribers in the year 2011 India has the worlds second-largest mobile phone user base with over 929.      We will write a custom essay sample on  Project on Micromax  or any similar topic specifically for you        Do Not WasteYour Time    HIRE WRITER  Only 13.90  / page      37 million users as of May 2012 The total revenue of the Indian telecom sector grew by 7% to INR 283207 crore (US$43 billion) for 2010ââ¬â11 financial year, while revenues from telecom equipment segment stood at INR117039 crore (US$18 billion)  INTRODUCTION TO MICROMAX  Micromax is an Indian consumer electronics company located in Gurgaon, Haryana, India. It is in the business of manufacturing of Mobile Telephones, Tablet Computers, 3G Data cards and LED Televisions. It has 23 offices in India and an international office in Hong Kong.The company has about 656 employees. Micromax started as an IT software company in the year 2000 working on embedded platforms. In 2008, it entered mobile handset business and by 2010 it became one of the largest Indian domestic mobile handsets company operating in low cost feature phone segments. The company has a 22% market share in the Smartphone segment in India. As per IDC for Q2 2013.  This transformation was steered by four friends who divided responsibilities on functional lines, which havenââ¬â¢t changed since: Rajesh Agarwal, Rahul Sharma,Vikas Jain, and Sumeet Arora. The companys product portfolio embraces more than 60 models today, ranging from feature rich, dual-SIM phones to QWERTY, touch-enabled smart-feature phones and 3G Android Smartphones. They also lay special focus on the products to enhance the customers overall experience with the device. Most of their products come with innovative packaging and bundled accessories. The company claims it has many firsts to its credit in the Mobile handset market  including the 30-day battery backup, dual SIM, QWERTY Keypad, Universal Remote Control Mobile Phone etc. Micromax has presence in more than 560 districts through 125,000 retail outlets in India. The company has sales presence spread across Bangladesh, Sri Lanka and Nepal.    Competitive Rivalry within the Industry  Competition if healthy would bring huge success but if negative would destroy the whole industry so it should be critically analyzed for better future of the company. Micromax has a very strong position in the Indian mobile industry but few major rivals do exist in the industry like Samsung, Sony, HTC  Etc. Above mentioned companies are fighting continuously to get on toà  each other and avoid any sort of competition but I is still there. If we talk about marketing and advertising these companies have spent hell of their expenditures for the purpose of effective marketing and advertising and in competition they have always out performed each other. Competition is violent in the mobile industry, and this is a plus point for consumers. Provided that these companies carry on in competing with each other, consumers will persistently enjoy improving product qualities.  Bargaining Power of Customers  The bargaining power of customers has always been an important factor in terms of companyââ¬â¢s performance so this should be given reasonable value while accessing the companyââ¬â¢s position. Customers carry huge quantity of bargaining power concerning their utilization of different Micromax products. Although a lot of substitute products and competitors Micromax customers have very influential choices but still the quality and pricing that has been maintained by Micromax has made it very successful among the users. It is very important to understand the power of the customers and also their needs so that they can be better satisfied. This is what Micromax always cares about and that is reflected in Micromaxs strategies that are being used wile creation of new products as society has in progress of becoming more tech savvy .  Bargaining Power of Suppliers  Bargaining power of suppliers is very important factor to be considered in any industry as they are the main strength of the company. Micromax is now known for strong relations with the suppliers around the globe due to its immense buying power and also because of the fact that in such products quality is always important. Micromax as always focused over strong and sturdy business relations to make the ongoing quality stronger. Additionally, Micromax also presents helpful guidance to its suppliers on how to work more proficiently to decrease redundant expenses. And thus it cares of its suppliers which in return pays them off in the form of quality products.  Threat of Substitute Goods  Substitutes have always been in line whenever we talk about products market, every kind of product has a substitute present which leads it to the heights of competition when taken seriously. As the product is very common and frequently used product so the threat of substitutes is very high here. Like if we take the example of Airtel Mobile Network Connection the substitutes of this is Vodafone Services that serve as a competition. So Micromax has to innovate its products tremendously to stay in the market and to work efficiently for removing the threat of substitutes. We can take the example of recent innovation which are very effective and efficient factor that has been introduced in all products of Micromax. Such initiatives would make it easier for Micromax to go beyond the substitutes  Threat of New Entrants  If the market is attractive the new entrants would always be a threat for the company but if the market has been restricted to a limited resource and it has very few areas of improvement so it becomes difficult for new entrants to get into the market and hence monopolies exist. Although Micromax has accomplished a strong name in the Indian mobiles market but as the Mobile industry is very huge and viable; so there are a lot of companies who already entered in this market like ( Karbonn, Gionee, Lava, Xolo, Lenovo, Etc) and somehow achieved a place in the market even though they could not cross Micromax in terms of market share.  Every year number of companies attempt to enter the market and strive for their share of profit and productivity in the market but very few survive. Micromax has been the leader of market for almost 2 years so now it has become a very big challenge for the new entrants to not only work over their quality but they also have to cut the share of Micromax to survive which is quite difficult. Fundamentally, Micromax is persistently on the board, and therefore the threat of new entrants is temperate.    
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