Blog Archive Professor Profiles Sanjay Sood, UCLA Anderson School of Management

Blog Archive Professor Profiles Sanjay Sood, UCLA Anderson School of Management Many MBA applicants feel that they are purchasing a brand when they choose a business school. However, the educational experience you will have is what is crucial to your future, and no one will affect your education more than your professors. Today, we focus on  Sanjay Sood  from the UCLA Anderson School of Management. Sanjay Sood  is a professor of marketing and behavioral decision making and the faculty director of UCLA Anderson’s Center for Management of Enterprise in Media, Entertainment, and Sports, which he helped develop. Sood focuses on marketing management, brand management, advertising, and consumer behavior, and he is a strong believer in incorporating the real business world in the classroom experience. Indeed, he often welcomes executives from such companies as Google and MGM Resorts International as speakers, and he takes students on field trips to other companies. One second-year student we interviewed said Sood brings “a lot of practical experience to the classroom” and uses connections from his work with Procter Gamble to enhance his classes. Sood received his PhD in marketing from Stanford’s Graduate School of Business in 1999 and was later recognized as a Marketing Science Institute Young Marketing Scholar in 2003. In 2010, Sood was selected by his fellow faculty members to receive the school’s Niedorf “Decade” Teaching Award, which is presented to professors who exhibit “exemplary teaching over a period of seven to ten years.” Five years earlier, he received a Citibank Teaching Award, which was also determined by his fellow faculty members. For more information about UCLA Anderson and 16 other top-ranked business schools, check out the free  mbaMission Insider’s Guides. Share ThisTweet Professor Profiles University of California Los Angeles (Anderson) Blog Archive Professor Profiles Sanjay Sood, UCLA Anderson School of Management Many MBA applicants feel that they are purchasing a brand when they choose a business school. However, the educational experience you will have is what is crucial to your future, and no one will affect your education more than your professors. Today, we focus on  Sanjay Sood from the UCLA Anderson School of Management. Sanjay Sood is a professor of marketing and behavioral decision making and the faculty director of UCLA Anderson’s Center for Management of Enterprise in Media, Entertainment, and Sports, which he helped develop. Sood focuses on marketing management, brand management, advertising, and consumer behavior, and he is a strong believer in incorporating the real business world in the classroom experience. Indeed, he often welcomes executives from such companies as Google and MGM Resorts International as speakers, and he takes students on field trips to other companies. One second-year student we interviewed said Sood brings “a lot of practical experience to the classroom” and uses connections from his work with Procter Gamble to enhance his classes. Sood received his PhD in marketing from Stanford’s Graduate School of Business in 1999 and was later recognized as a Marketing Science Institute Young Marketing Scholar in 2003. In 2010, Sood was selected by his fellow faculty members to receive the school’s Niedorf “Decade” Teaching Award, which is presented to professors who exhibit “exemplary teaching over a period of seven to ten years.” Five years earlier, he received a Citibank Teaching Award, which was also determined by his fellow faculty members. For more information about UCLA Anderson and 16 other top-ranked business schools, check out our free  mbaMission Insider’s Guides. Share ThisTweet Professor Profiles University of California Los Angeles (Anderson) Blog Archive Professor Profiles Sanjay Sood, UCLA Anderson School of Management Many MBA applicants feel that they are purchasing a brand when they choose a business school, but the educational experience you will have is what is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we focus on  Sanjay Sood  from the UCLA Anderson School of Management. Sanjay Sood is a professor of marketing and the faculty director of UCLA Anderson’s Center for Management of Enterprise in Media, Entertainment, and Sports. Sood focuses on marketing management, brand management, advertising, and consumer behavior, and he serves on the editorial review boards of the  Journal of Marketing Research, the Journal of Consumer Psychology,  and the  Journal of Consumer Research. He received his PhD in marketing from Stanford’s Graduate School of Business in 1999 and was later recognized as a Marketing Science Institute Young Marketing Scholar in 2003. One second-year student we interviewed said Sood brings “a lot of practical experience to the classroom” and uses connections from his work with Procter Gamble to enhance his classes. In 2010, Sood was selected by his fellow faculty members to receive the school’s Niedorf “Decade” Teaching Award, which is presented to professors who exhibit “exemplary teaching over a period of seven to ten yea rs.” Five years earlier, he received a Citibank Teaching Award, which was also determined by his fellow faculty members. For more information about UCLA Anderson and 15 other top-ranked business schools, check out the  mbaMission Insider’s Guides. Share ThisTweet Professor Profiles University of California Los Angeles (Anderson) Blog Archive Professor Profiles Sanjay Sood, UCLA Anderson School of Management Many MBA applicants feel that they are purchasing a brand when they choose a business school. However, the educational experience you will have is what is crucial to your future, and no one will affect your education more than your professors. Today, we focus on  Sanjay Sood  from the UCLA Anderson School of Management. Sanjay Sood  is a professor of marketing and behavioral decision making and the faculty director of UCLA Anderson’s Center for Management of Enterprise in Media, Entertainment, and Sports. Sood focuses on marketing management, brand management, advertising, and consumer behavior. He received his PhD in marketing from Stanford’s Graduate School of Business in 1999 and was later recognized as a Marketing Science Institute Young Marketing Scholar in 2003. One second-year student we interviewed said Sood brings “a lot of practical experience to the classroom” and uses connections from his work with Procter Gamble to enhance his classes. In 2010, Sood was selected by his fellow faculty members to receive the school’s Niedorf “Decade” Teaching Award, which is presented to professors who exhibit “exemplary teaching over a period of seven to ten years.” Five years earlier, he received a Citibank Teaching Award, which was also determined by his fellow faculty members. For more information about UCLA Anderson and 16 other top-ranked business schools, check out the free  mbaMission Insider’s Guides. Share ThisTweet Professor Profiles University of California Los Angeles (Anderson) Blog Archive Professor Profiles Sanjay Sood, UCLA Anderson School of Management Many MBA applicants feel that they are purchasing a brand when they choose a business school. However, the educational experience you will have is what is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we focus on  Sanjay Sood  from the UCLA Anderson School of Management. Sanjay Sood is a professor of marketing and the faculty director of UCLA Anderson’s Center for Management of Enterprise in Media, Entertainment, and Sports. Sood focuses on marketing management, brand management, advertising, and consumer behavior, and he serves on the editorial review boards of the  Journal of Marketing Research,  the Journal of Consumer Psychology,  and the  Journal of Consumer Research. He received his PhD in marketing from Stanford’s Graduate School of Business in 1999 and was later recognized as a Marketing Science Institute Young Marketing Scholar in 2003. One second-year student we interviewed said Sood brings “a lot of practical experience to the classroom” and uses connections from his work with Procter Gamble to enhance his classes. In 2010, Sood was selected by his fellow faculty members to receive the school’s Niedorf “Decade” Teaching Award, which is presented to professors who exhibit “exemplary teaching over a period of seven to ten ye ars.” Five years earlier, he received a Citibank Teaching Award, which was also determined by his fellow faculty members. For more information about UCLA Anderson and 15 other top-ranked business schools, check out the  mbaMission Insider’s Guides. Share ThisTweet Professor Profiles University of California Los Angeles (Anderson) Blog Archive Professor Profiles Sanjay Sood, UCLA Anderson School of Management Many MBA applicants feel that they are purchasing a brand when they choose a business school. However, the educational experience you will have is what is crucial to your future, and no one will affect your education more than your professors. Today, we focus on  Sanjay Sood  from the UCLA Anderson School of Management. Sanjay Sood  is a professor of marketing and the faculty director of UCLA Anderson’s Center for Management of Enterprise in Media, Entertainment, and Sports. Sood focuses on marketing management, brand management, advertising, and consumer behavior, and he serves on the editorial review boards of the  Journal of Marketing Research,  the  Journal of Consumer Psychology,  and the  Journal of Consumer Research. He received his PhD in marketing from Stanford’s Graduate School of Business in 1999 and was later recognized as a Marketing Science Institute Young Marketing Scholar in 2003. One second-year student we interviewed said Sood brings “a lot of practical experience to the classroom” and uses connections from his work with Procter Gamble to enhance his classes. In 2010, Sood was selected by his fellow faculty members to receive the school’s Niedorf “Decade” Teaching Award, which is presented to professors who exhibit “exemplary teaching over a period of seven to ten years.” Five years earlier, he received a Citibank Teaching Award, which was also determined by his fellow faculty members. For more information about UCLA Anderson and 15 other top-ranked business schools, check out the  mbaMission Insider’s Guides. Share ThisTweet Professor Profiles University of California Los Angeles (Anderson) Blog Archive Professor Profiles Sanjay Sood, UCLA Anderson School of Management Many MBA applicants feel that they are purchasing a brand when they choose an MBA program to attend, but the educational experience you will have is what is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we highlight a standout professor as identified by students. Today, we profile Sanjay Sood at the UCLA Anderson School of Management. Sanjay Sood (“Entertainment Marketing,” “Digital Marketing Strategy,” and “Business Models”) is an associate professor of marketing and the faculty director of UCLA Anderson’s Center for Managing Enterprises in Media, Entertainment, and Sports. An ad hoc reviewer for the Journal of Marketing Research and the Journal of Consumer Research, Sood focuses on marketing management, brand management, advertising, and consumer behavior. He received his PhD in marketing from Stanford’s Graduate School of Business in 1999 and was later recognized as an MSI Young Marketing Scholar in 2003. One second-year student we interviewed said Sood brings “a lot of practical experience to the classroom” and uses connections from his work with Procter Gamble to enhance his classes. In 2010, Sood was selected by his fellow faculty members to receive the school’s Niedorf “Decade” Teaching Award, which is presented to professors who exhibit “exemplary teaching over a period of seve n to ten years.” Five years earlier, he received a Citibank Teaching Award, which was also determined by his fellow faculty members. For more information about UCLA Anderson and 15 other top-ranked business schools, check out the mbaMission Insider’s Guides. Share ThisTweet Professor Profiles University of California Los Angeles (Anderson) Blog Archive Professor Profiles Sanjay Sood, UCLA Anderson School of Management Many MBA applicants feel that they are purchasing a brand when they choose an MBA program to attend, but the educational experience itself is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we profile Sanjay Sood at the UCLA Anderson School of Management. Sanjay Sood (“Entertainment Marketing,” “Behavioral Research in Marketing,” “Elements of Marketing,” “Applied Management Research”) is an associate professor of marketing and the faculty director of the Center for Managing Enterprises in Media, Entertainment, and Sports at Anderson. An ad hoc reviewer for the Journal of Marketing Research and the Journal of Consumer Research, Sood researches marketing management, brand management, advertising and consumer behavior. He was recognized as an MSI Young Marketing Scholar in 2003 and received his PhD in marketing from Stanford’s Graduate School of Business in 1999. One second-year student we interviewed for this guide said Sood brings “a lot of practical experience to the classroom” and uses connections from his work with Procter Gamble to enhance his classes. For more information about the UCLA Anderson School of Management and 14 other top-ranked MBA schools, check out the mbaMission Insider’s Guides. Share ThisTweet Professor Profiles University of California Los Angeles (Anderson) Blog Archive Professor Profiles Sanjay Sood, UCLA Anderson School of Management Many MBA applicants feel that they are purchasing a brand when they choose an MBA program to attend, but the educational experience itself is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we highlight a standout professor as identified by students. Today, we profile Sanjay Sood at the UCLA Anderson School of Management. Sanjay Sood (“Entertainment Marketing,” “Behavioral Research in Marketing,” “Elements of Marketing” and “Applied Management Research”) is an associate professor of marketing and the faculty director of UCLA Andersons Center for Managing Enterprises in Media, Entertainment and Sports. An ad hoc reviewer for the Journal of Marketing Research and the Journal of Consumer Research, Sood researches marketing management, brand management, advertising and consumer behavior. He received his PhD in marketing from Stanford’s Graduate School of Business in 1999 and was later recognized as an MSI Young Marketing Scholar in 2003. One second-year student we interviewed said Sood brings “a lot of practical experience to the classroom” and uses connections from his work with Procter Gamble to enhance his classes. In 2010, Sood was selected by his fellow faculty members to receive the school’s Niedorf “Decade” Teaching Award, which is presented to professors who exhibit †œexemplary teaching over a period of seven to ten years.” Five years earlier, he received a Citibank Teaching Award, which was also determined by his fellow faculty members. For more information about UCLA Anderson and 15 other top-ranked business schools, check out the mbaMission Insider’s Guides. Share ThisTweet Professor Profiles University of California Los Angeles (Anderson) Blog Archive Professor Profiles Sanjay Sood, UCLA Anderson School of Management Many MBA applicants feel that they are purchasing a brand when they choose an MBA program to attend, but the educational experience itself is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we profile  Sanjay Sood  at the  UCLA Anderson School of Management. Sanjay Sood (“Entertainment Marketing,” “Behavioral Research in Marketing,” “Elements of Marketing” and “Applied Management Research”) is an associate professor of marketing and the faculty director of UCLA Andersons Center for Managing Enterprises in Media, Entertainment, and Sports. An ad hoc reviewer for the Journal of Marketing Research and the Journal of Consumer Research, Sood researches marketing management, brand management, advertising and consumer behavior. He received his PhD in marketing from Stanford’s Graduate School of Business in 1999 and was later recognized as an MSI Young Marketing Scholar in 2003. One second-year student we interviewed for this guide said Sood brings “a lot of practical experience to the classroom” and uses connections from his work with Procter Gamble to enhance his classes. In 2010, Sood was selected by his fellow faculty members to receive the school’s Niedorf “Decade” Teaching Award, which is presented to professor s who exhibit “exemplary teaching over a period of seven to ten years.” Five years earlier, he was presented with a Citibank Teaching Award, also determined by fellow faculty members. Share ThisTweet Professor Profiles University of California Los Angeles (Anderson)